As more businesses rely on digital channels for delivering a satisfactory customer experience, you need to keep an eye on the risk of malicious cyber-attacks. With the increase in online business interaction, customers and companies are concerned with data security and privacy. Data is an essential part of offering a customised customer experience and data security becomes all the more crucial for both business and customer.
Customers expect a swift performance, responsive, easy-to-use application, and a secure system for data protection. For a personalised customer experience, consumers must share their personal information such as name, address, phone number, and other information with firms. Companies need to ensure that they can handle, manage and protect customer data and privacy with the latest security tools.
Fortunately, there are tools like gert.io to help you find the right ways to protect data for a seamless customer experience. gert.io is a state-of-the-art data bot that easily integrates into a Zendesk platform with a few taps.
Why is it essential to protect customer data?
Cybercrime is on the rise and it has the potential to cause severe damage to businesses. A data breach is a risk that companies want to avoid at all costs. Protecting customer data is crucial than ever.
Marketers need to take necessary steps that help control cybercrime and improve customer data security. Something as mundane as an email address is important and it’s a potential data theft item for cybercriminals.
How can gert.io help improve data security?
For businesses, the biggest challenge in dealing with data breaches is both from outside and within. Threats like ransomware cost businesses more than $75 billion per year and things take a turn for the worst when hackers release the stolen data on the dark web for profits. This is why technologies like gert.io can help you protect customer data.
gert.io is a data bot that’s integrated with Zendesk – a leading helpdesk management application that also provides data security. The data bot allows you to devise personalised criteria that keep customer ticket information secure and anonymous. gert.io effortlessly integrates into any Zendesk based platform and it works its magic in the background without exhausting system resources.
Here’s how it can help you protect customer information from data theft, hacking and other criminal activities.
Keeps customer data anonymous
Customer experience is the key to a successful business but to offer unparalleled service, companies need to collect customer information. This is where gert.io makes all the difference. The AI-based data bot keeps valuable customer data safe through anonymity. It protects personal information that includes name, identity card numbers, home/work address, phone numbers, age, gender, bank card information, and other identifying information such as device model and location.
All the information is shared amongst multiple people depending on the customer complaint or order, but gert.io and Zendesk ensure that the data is protected when communicated across the helpdesk management system. Besides the anonymity, the bot also allows employees to track the customer information to its source for verification.
Defines parameters for data security
According to Pew Research Centre, 81% of respondents say that the potential risks they face because of data collection by companies outweigh the benefits. In addition, research in Europe shows 55% of customers fear criminals or fraudsters could be accessing their data, and around 30% worry about advertisers, businesses, and foreign governments’ access to information without them knowing. To give customers and businesses the peace of mind required along with offering customer experience like no other, gert.io has a few tricks up its sleeve.
gert.io offers data security by defining parameters for data collection, sorting, and handling. Using sophisticated algorithms, it knows the data needed when a customer files a complaint or requires an update about orders.
The queries are run through filters to maintain anonymity and prevent data theft by potential hackers or ransomware attackers. In other words, the bot is well aware of the difference between an email address and bank information. The parameters and filters also help prevent data leaks to third-party apps.
Provides backup and assistance
gert.io is a data bot but the well-trained staff is always available when a human touch is required. Moreover, the bot has a comprehensive backup platform and removes other vulnerabilities. The entire system is updated regularly by experienced IT technicians to offer better protection against ransomware attacks.
According to a report by Cisco, 84% of consumerssay they want more control over how their data is being used. The report also suggests that 80% of the respondents stated their desire to protect their data. The same survey also shows that 43% of the respondents cannot protect personal data, which brings about a need for applications like gert.io.
Hides sensitive information from unauthorised personnel
According to Epsilon research, 80% of consumers are more likely to purchase when brands offer personalised experiences. Another study by Adobe suggests that 67% say it’s vital for brands to adjust content based on their current context automatically. This research indicates the importance of data for customer experience. The studies suggest that customer data is required for a better service, but sensitive data should be for authorised personnel only.
gert.io can help hide sensitive customer information from unauthorised individuals. For example, if an employee with lower security clearance cannot view sensitive information like bank details and addresses, the bot has filters to protect such information. Moreover, the search and hide option is also available for employees with higher security clearance.
Compatible across different legislations
Another benefit of gert.io is that it’s compatible with various international legislation such as GDPR, CCPA, LGPD, PIPEDA, APEC, and CBPR. Several countries around the globe have introduced laws to protect against data theft and improve data security.
Since our inception, gert.io’s approach has been anchored with a strong commitment to privacy, security, compliance, and transparency. This approach includes supporting our consumers’ compliance with data protection requirements. No matter what legislation you’re working to, gert.io can help you.
Bottom-line
At Helphouse, we are dedicated to improving customer experience without compromising data security. We solve complex data protection issues with integrated solutions and swift action from our expert technicians.
Customer experience is based on collecting information from the consumer, which calls for security measures to safeguard that data. gert.io offers data protection solutions with Zendesk to help your business grow. Reach out to us to know more about the various business solutions we have for you.