In today’s technology-driven world, many customers are cautious about sharing their personal information with companies due to the risk of security breaches.
The potential dangers range from the loss of privacy to the loss of overall data security, which is fairly significant.
The best possible response to the customers’ cautiousness is to convince them to trust your company’s privacy policy with an easy-to-understand description of how you specifically handle client data with anonymisation. A fairly clear and concise statement about data security will improve trust among the users which will pave the way for an improved customer experience.
Handling data security issues is a difficult task
It requires managing the companies’ individual data protection policies while focusing on being data security compliant. The business data of any company is crucial for its growth, so the need for data security compliance is, therefore, a top priority. In a recent survey, 97% of all companies recognised the importance and benefits of their data privacy investments.
Companies need to have information on customers’ behaviours and needs, which is a fundamental component in ensuring successful business functionality and seamless customer experience. To ensure that this knowledge is also GDPR-compliant, we suggest using gert.io. It is a state-of-the-art data bot which can easily be integrated into your Zendesk platform.
What is gert.io?
gert.io is a data-handling bot that is integrated with Zendesk, which is one of the world’s leading helpdesk management applications. gert.io enables you to design custom criteria that anonymise tickets, and it keeps working in the background without burdening the system.
Through gert.io, valuable customer data can be kept anonymous, especially their personal information such as names, identity card details, bank card information, etc. It is highly crucial to maintain anonymity when such information is shared through a help desk management system because hackers can exploit a vulnerability in the system and steal the data. This can prove disastrous for both clients and their customers.
Benefits of using gert.io for Enterprise clients
Here’s how Gert.io can help big companies maintain customer anonymity while ensuring data security compliance.
1. Automation
The biggest benefit of using gert.io is that it works automatically in the background, 24/7, 365 days a year. Compared to its competitors, it only requires a one-time configuration in your Zendesk account.
gert.io will automatically anonymise the client’s data while giving you full access to important data that can be used to predict a client’s behaviour for the growth of the company. It will allow you to focus on other important tasks at hand without worrying about coding.
2. Adapted to Suit Your Needs
Another major advantage of adding gert.io to your Zendesk account is that the data bot allows you to uphold various data security policies. Clients feel safer handing over their valuable data when companies have clearly defined compliance policies that aid in protecting the anonymity of the data.
gert.io allows you to define the rules that apply to your company and, thus, accommodate the interests of the clients. At the same time, it guarantees transparency in your business and ensures a worthwhile customer experience.
3. Anonymity of Personal Information
When it comes to keeping customer information anonymous, businesses try their hardest to ensure that they can provide their customers with a secure and fool-proof system where their information can’t be retrieved by anyone outside of the company.
According to the Cisco Consumer Privacy Survey 2019, 84% of the respondents state that they care for the protection of their own data, as well as the data of their customers. 80% of the respondents also stated that they wish to improve their data protection. The same survey also shows that 43% of the respondents find themselves incapable of protecting personal data, which emphasises a need for applications like gert.io.
For this purpose, smart anonymisation by gert.io allows your company to store information that can’t be traced back to a person. It helps the company pinpoint vital patterns that lead to business growth while safeguarding their customer’s sensitive information.
4. Easy Setup Procedure
After adding gert.io to your Zendesk account, you are required to set up your company’s anonymity criteria. You can define the time period after which specific tickets get anonymised and what personal details should be removed from a client’s user profile.
All this comes without ever altering the coding of the program, which allows a hassle-free experience. Not only does it speed up the entire anonymisation process, but it also removes the worries of handling the clients’ data properly.
5. Single-Interface Structure
The ease of use is an important factor when considering using gert.io. The bot can easily be managed from all your Zendesk accounts. The interface is user-friendly and can be easily customised to suit the user’s needs. This means that even if you don’t have technical knowledge, you can still easily control and monitor the handling of your data so that you have valuable insight into your operations.
6. Cross-Border Compatibility
As of this year, more than a hundred countries have passed legislation regarding data protection, which makes it all the more difficult to maintain compliance across the board.
By using gert.io, data security compliance is taken care of more efficiently, and it ensures cross-border compatibility with legislations such as CBPR, CCPA, APEC, PIPEDA, LGPD, GDPR, and many others.
Improve Data Compliance & Customer Experience with gert.io
As data protection and privacy laws continue to change and emerge, the need to stay compliant becomes more and more important, and we are a leading company when it comes to adjusting rapidly to the changing laws and trends.
At helphouse.io, we believe that managing data manually is a thing of the past, and companies don’t have to go through such tedious processes every day.
Therefore, we offer our clients a chance to manage their data efficiently and anonymously through gert.io, and you can get in touch with us to learn how it works and how it can benefit your organisation.
Contact us for more information.