Zendesk as a platform is providing a lot of benefits by providing modern solutions for solving customer service issues. To narrow down general statements Zendesk commissioned Forester Consulting to conduct a TEI study and evaluate the potential ROI for which organizations who are using the platform can realize. For that purpose, seven companies were interviewed. Topics are covering financial benefits and risks of implementation of Zendesk.
Most important facts:
- ROI (Return on Investment) 390%
- Benefits PV (Present Value) $3.8 million
- NPV (Net Present Value) $3 million
- Payback (benefits = costs) 2.8 months
Quantified benefits – three years:
- Increased efficiency of agents
- Deflected customer interactions
- Improved agent experience and retention
- Avoided cost of maintaining previous platform
- Avoided licence cost of previous software
- Increased conversion rates engaging over chat
Cost (risk-adjusted) three years:
The numbers below reflects the costs that a company have in 3 years with Zendesk. The numbers are based on a company with a size of 100 agents and growth rate of 20% annually.
- Cost of Zendesk licence – $ 615.633
- Cost of implementation- $ 24.570
- Cost of optional projects – $ 130.560
In total a company is facing costs of $ 770.763 after 3 years. Even though we’re not talking small budgets the ROI equals to 390%. The benefits of using Zendesk can be estimated to $ 3.774.662.
Improvements after using Zendesk:
- Shorten the calls of 25 seconds
- 20% of the incoming emails were solved by using autoresponders
- Increasing number of interactions on lower cost channels
- Reducing costs of hiring and training agents for more than $ 287.000 in 3 years
Understanding how many good changes well-structured and quality customer service can bring is a key for success. By seeing real cases and numbers, it’s easier to see the benefits of implementing Zendesk. The article was not a comparison of Zendesk to other help desk platforms.
There is much more to discover! Customer service is an amazing and interesting topic and gathered knowledge can be a great tool in your future business.
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Source – “A Forrester Total Economic Impact™ Study Commissioned By Zendesk May 2017”